The intent was to create a personal brand suite that could be used for various items. Such as a logo, resume, letterhead, etc. This is because all graphic designers need these in order to make a name for themselves.
Sketches
These are various monogram logo sketches. Though only a few would make it past being sketches, the purpose was to put down various logo sketches in order to find one that was suitable and satisfactory. A personal logo that I would be using in my career as a graphic designer.
Colors
The only color picked for my brand was a dark blue. I did not want to pick an overly bright color nor a color that would be difficult to discern.
Typography
Corbel Bold was used for the logo. The regular variant was used for other text as shown in the resume and letterhead as well as the business card. Picking an easy to read typeface.
Digital Drafts
This is one of the three logos that passed beyond being just a sketch. A very simple yet effective logo that would later become my main logo.
This logo had potential with how the ‘C’ and ‘B’ were designed. Connecting one into the other and ending with the other. Making it unique from the other two.
This logo would see he ‘C’ and ‘B’ connecting. The ‘C’ being smaller in order to fit inside the ‘B’. Out of the three logos I took into digital drafts, this one was the weakest.
Final Logo and Lockups
Final Brand Suite
This is the final iteration of my triptych poster. In the end, each change from the font to the images, made a large difference. It took quite some time to complete, but it was all worth it.